How The Beach House Tanning 2x’d Revenue
And Filled Every Time Slot with Halotherapy Solutions.
Every time slot is filled. Revenue more than doubled. A whole new clientele.
Industry: Tanning & Wellness
Location: New York
Client for: 2 years
Equipment: HaloSauna 3-person
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Challenge
After 25 years in tanning, Beach House needed a way to grow into wellness
Lori has run The Beach House for nearly 25 years. Over that time, she’s watched the tanning industry shift. Clients aren’t just coming in for UV beds anymore. Clients want wellness, recovery, and an experience that goes deeper than just a tan.
Lori had tried to get ahead of this before. Over a decade ago, she bought a sauna for one of her locations after seeing it at a home show. It barely got used. “It was me and a couple of staff members,” she recalls. “My daughter loved it. Ultimately I ended up selling it, it was taking up space.”
That experience made her cautious. When the wellness wave hit the tanning industry in full force, she needed something that would actually stick. Equipment that could serve multiple health needs, attract a new demographic, and add a meaningful revenue stream without taking a gamble.
When Lori and her daughter Samantha attended a convention and walked past the Halotherapy Solutions booth, Samantha turned to her mom and said: “We need this.”
Lori hesitated. Samantha pushed back: “You were just ahead of the curve last time.”
Lori decided to trust her daughter’s instincts and went all in.
Solution
An all-in-one wellness experience that addressed what clients actually needed
What drew Lori to the Halotherapy Solutions unit wasn’t just the salt therapy. It was the combination: infrared sauna and halotherapy in one footprint. “It just encompassed all the things I was looking for. I thought everyone would love it and we could address a lot of health concerns with one unit.”
Building the experience around the equipment
Lori didn’t just drop the unit into an empty room and call it a day. She built a full spa moment around it. The room is aesthetically elevated: robes, a small refrigerator stocked with water, cold towels, and infused water waiting just outside the door when clients emerge. Sessions are treated like something sacred. “It’s almost that feeling you get after a massage,” Lori says. “Clients afterwards feel very euphoric. We almost don’t want to talk to them too much.”
A pricing strategy built for volume and access
Lori made a deliberate choice not to charge premium per-session rates. Instead, she wrapped halotherapy into a $69/month membership allowing clients to use the unit up to four times per week. Her reasoning was simple: “Do I want to charge $100 a session and have five people feeling better, or do I want to make this affordable and have a lot of people feeling better? That’s the way I went for my demographic.”
This also opened the door to an entirely new membership tier: a spa-only option for clients who had no interest in tanning. Halotherapy Solutions gave Beach House a second front door.
Onboarding clients through experience, not sales pitches
Lori credits one tactic above all others for driving adoption: the complimentary session. “You have to get people to try it,” she says. “That’s the hook. We would offer them a complimentary session. Once they were in it, they realized all the health benefits and became regular clients.” She believes the trial offer makes the difference.
Setup and training were fast and painless
The physical installation took about two and a half hours with her regular contractor. Training was handled through a combination of calls and a live FaceTime walkthrough in the room itself. “All questions were answered. It was very adequate training. Flawless, really.” Her team embraced the equipment quickly and now does their own independent research to stay sharp.
“Halotherapy Solutions is your all-encompassing equipment provider for an essential spa service.” — Lori VanDeWall, Owner, The Beach House
Results
Every time slot is filled. Revenue more than doubled. A whole new clientele.
Within roughly eight months of adding the halotherapy unit, Lori felt the equipment had paid for itself. Since then, the results have compounded.
Revenue more than doubled from the wellness side of the business in the past year. While Lori bundles halotherapy into broader wellness packages rather than tracking it as a standalone line, she attributes the unit as the primary driver of that growth. “It’s been insane, really.”
The unit is fully booked, every day. There’s no walk-in availability. Clients, including staff, have to book in advance. “If we want to use it, we have to come in early,” Lori laughs. She didn’t expect that level of demand.
A new demographic walked through the door. The Beach House had long skewed toward younger clients drawn in by tanning. Halotherapy brought in a new segment: men and women in their 50s to 60s, drawn in by health and recovery benefits. Some come for muscle recovery. Others manage seasonal allergies and tell Lori the salt sessions have helped them control respiratory issues symptoms significantly.
Membership retention deepened. Regular clients now structure their lives around their sessions. One woman who travels extensively books her appointments in advance for when she returns, knowing she’ll want to decompress after flying. A skeptical male client who initially resisted memberships is now one of the salon’s most enthusiastic advocates, booking his weekly spot in advance and recommending the service to other clients in the reception area. “We had to tell him: stop giving up your spot,” Lori laughs.
“I truly want to make people feel better. A company can tell me what equipment will do, but when I hear real stories from my own customers, that’s proof. And we’re at that point now.” — Lori VanDeWall, Owner, The Beach House
The Beach House has been a Halotherapy Solutions client for two years. To learn how halotherapy can add a wellness revenue stream to your tanning salon, spa, or fitness space, visit halotherapysolutions.com. Halotherapy Solutions also has TMAX integration, making our equipment even more touchless
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