“So it’s no surprise that salt therapy, also called halotherapy or speleotherapy, has been popping up in more and more spas as part of their holistic wellness offerings. In fact, this latest trend has the potential to deliver long-term benefits to spas and clients alike, says Ann Brown, founder and CEO of Saltability and co-chair of the Exploring Salt & Halotherapy Initiative. ‘Spas are looking for ways to be hip and boost revenue—salt therapy does both,’ she notes.”
“Salt has anti-inflammatory and antimicrobial properties, and it’s super absorbent,” says Steve Spiro, founder and CEO of Global Halotherapy Solutions and co-chair of the Exploring Salt & Halotherapy Initiative. He adds that this can help detoxify the body and alleviate skin irritation, and that as awareness of these purported benefits increases, so too does the demand for salt therapy offerings. “Six years ago, there were only 200 facilities offering halotherapy in the U.S. Now there are around 2,000; spa-goers are seeking this wonderful—and low- cost—modality,” says Spiro.